Development of franchisingas a business model in the Lithuanian real estate services market

Jurgita Sekliuckienė, Neringa Langvinienė


Franchising is a proper and perspective business model for property and real estate services enterprises in the Lithuanian market. Development of property and real estate services sector, using franchising business model in the context of Lithuania is the main subject of this paper. According to that, the purpose of this paper is to disclose development of franchise as a young business model in case of property and real estate market in Lithuania, to identify attitudes towards the mode of operation success held by the franchisor and the franchisee. This paper adopts case study approach to examine franchising as business model experience of property and estate agencies in Lithuania. The paper investigates three largest property and estate franchisors and 83 franchise purchasers. The paper reveals the motives of choosing franchise operations, experience, peculiarities of partnership between partners of franchise, some barriers and specifics of contracts in Lithuania as a relatively young business, what contributes to the success of the franchising business model. The findings of the paper are beneficial to domestic, as well as to international managers of services enterprises looking for possibilities to expand and develop their business using franchising in Lithuania.


franchising; property and real estate services; business model; Lithuania

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