MECHANISMS OF INVESTMENT MARKETING SUPPORT OF THE STATE ECONOMIC SECURITY SYSTEM

Pavlo BURAK, Olena KHADZHYNOVA, Viktoriya GONCHAR, Oleksandr KALININ

Abstract


Nowadays, in the conditions of permanent economic instability it is very important to find effective instruments of sustainability of economic security. There is awareness that economic security is based on investment attractiveness of corporate and other assets. It can explain scientific interest to the research of increasing investment attractiveness of assets with the help of marketing methods and how it will influence the level of economic security in the country. The present manuscript focuses on the research of the marketing investment marketing support in the system of economic security of the state. Initially, the data that confirm the influence of marketing mechanisms of investment activity were provided. Additionally, we introduced the ways of effective introduction of investment activity based on marketing and the system of economic security. We conclude with a discussion on where the future of marketing in investments and economic security lies.

Keywords


The economic security, the investment marketing, the country’s economy, globalization, market stability

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DOI: https://doi.org/10.13165/IE-19-13-2-08

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"Intellectual Economics" ISSN online 1822-8038 / ISSN print 1822-8011