"Change Management in the Strategy Implementation Process"

Piotr Markiewicz

Abstract


In this article, a discussion on the strategic management process was presented, paying special attention to issues relating to strategy implementation. The selected paradigms and models of strategic management were discussed. Concentrating on an organic approach, the meaning of change management in the process of strategy implementation was presented. Implementation of the strategy has been treated as the relocation of model of a “dead” system, that is strategic plan, into a “live” system, that is, an organization achieving its defined strategic goals. It requires not only changes in the static organizational structure, but, above all, changes in the methods of approach to employees functioning in the organization. These changes require creativity, innovation and perception of an organization in the categories of processes implementation.

Keywords


strategy; strategic management; implementing strategy; change management

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"Intellectual Economics" ISSN online 1822-8038 / ISSN print 1822-8011