New Public Services – New Public Servants? Managing Cultures and Identities in Transformation

Anne Marie Berg


This paper investigates the interdependence between organizational forms and the identities of managers and front line personnel of government services. We present a model we call “cultural alternatives of action” of four different identity types and how these comply with four organizational types (forms of bureaucracy). We elaborate on what kind of identity is best suited to the culture of the emerging “new” forms of bureaucracy and we indicate the possibility of a fifth type of bureaucracy. This is an organizational form that combines innovation, participation and professional pride.


public sector transformation; cultures; identities; frontline personnel; managers

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"Public Policy and Administration" ISSN online 2029-2872 / ISSN print 1648-2603