Developing Cultural Tourism Strategies in Lithuania

Malvina Arimavičiūtė


This paper determines that cultural tourism in Lithuania is significantly influenced by various different agencies which activities are not sufficiently integrated. The paper also analyses the theoretical models for strategic decision-making and possibilities of alternative strategic decisions in the area of tourism. A classification of strategic plans based on the current Lithuanian strategic planning system and the integration of the activities of separate agencies in the area of tourism is proposed. A new model for strategic decision-making based on the classical definition of strategic hierarchies and the specificities of cultural tourism as a business is then proposed.


cultural tourism; marketing strategy; corporate strategy; strategy of business units; functional strategies; regional level strategies; specialized tourism strategies

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