ORGANIZATIONAL FORMS OF PUBLIC RELATIONS AND MEDIA MANAGEMENT IN THE JUSTICE SYSTEM OF UKRAINIAN

Viktoriia Andriiash, Nadiia Torkhova, Alexander Yevtushenko, Oksana Malikina

Abstract


This article analyzes the theoretical and applied principles of functioning for the structural units of public administration bodies responsible for forming the relations with the public and mass media. The problem of finding optimal organizational forms of public relations and media management for the judiciary is of extreme importance. The system needs to increase the level of citizens’ trust and provide more transparent coverage of its activities in the framework of state reforms. The article determines the main tasks of the press service working for public authorities and, in particular, in courts.The research of the theory and actual state of the functioning of press services in courts also includes the analysis of the organizational forms of management of public relations processes in public authorities. It describes the structural place of the press service in the management process.

Keywords


public relations, mass media, judiciary, press service, spokesperson, press service structure.

Full Text:

PDF

References


Andriiash, V. I., and Ahafonova, N.O.«Upravlinniazviazkamy z hromadskistiu v orhanakhpravosuddiaUkrainy: problemyiperspektyvy» [«Public relations management in the ukrainian judiciary: problems and prospects»]. InKey Issues of Education and Sciences: Development Prospects for Ukraine and Poland, Proceedings of the International Multidisciplinary Conference, July 20-21, 2018, p. 35-38. Poland,StalowaWola:Baltija Publishing [in Ukrainian].

Boiarskyi,N., and Rybak,V.(eds).Pres-sluzhbysudiv: pohliadzseredyny. RezultatyvseukrainskohoopytuvanniaspivrobitnykivtaspivrobitnytskomunikatsiinykhkomandsudivUkrainy[The press service of the courts: a view from the inside. Results of an all-Ukrainian survey of employees of communication teams of courts of Ukraine].Kyiv: Vektorpravliudyny, 2019 [inUkrainian].

Bilous, V. S. Zviazky z hromadskistiu (pablikryleishnz) v ekonomichniidiialnosti [Public relations in economic activities]. Kyiv: KNEU, 2005 [inUkrainian].

Blek, S. Pablykryleishnz [Public Relations]. Moscow: Sirin, 2003 [in Russian].

Canadian-Ukrainian Project “Support to Judicial Reform (SJRP)” (2018).Elektronnyireiestrpres-sluzhbsudivUkrainy [Electronic registry of the press service of the ukrainian courts]. AсcessedSeptember 18, 2019.http://www.vru.gov.ua/content/file/Court-press-services-register14.01_.2019_.pdf [inUkrainian].

Holota, N. P. Osoblyvostirobotypres-sluzhby v derzhavnykhorhanakh [Peculiarities of the work of the press service in state bodies]. NaukovyivisnykUzhhorodskohonatsionalnohouniversytetu[Scientific bulletin of Uzhgorod national university], series LAW, issue 49, 2018, vol 2, p. 29-31 [inUkrainian].

Johansson, B., and Larsson, L. The Complexity of Public Relations Work PR Managers in the Public and Private Sector in Sweden. Nordicom Review, 2015, 36 (1), p. 125-139. doi: 10.1515/nor-2015-0010 [in English].

Kablak, P. I. Vzaiemovidnosynysudovoivlady ta hromadskosti (pravovyi ta orhanizatsiinyiaspekty) [Relations between the judiciary and the public (legal and organizational aspects)].Ph.D thesis.Lviv:Lviv University of Business and Law, 2015 [inUkrainian].

Kazanzhy, Z. Praktychnyiposibnykdliakomunikatsiinykhstruktur v orhanakhvlady [A practical guide to communication structure in government]. Kyiv, 2016.Aсcessed September 18, 2019.https://imi.org.ua/wp-content/uploads/2017/06/posibnyk.pdf [in Ukrainian].

Korolko, V. H. Pablykrileishnz. Naukoviosnovy, metodyka, praktyka [Public Relations. Scientific fundamentals, methodology, practice]. Kyiv:Skarby Publishing House, 2001 [inUkrainian].

Kuznecov, V. F. Svyazi s obshchestvennost'yu. Teoriyaitekhnologii [Public relations. Theory and technology]. Moscow:Aspekt Press, 2007 [in Russian].

Mandel', B. R. PR: metodyraboty so sredstvamimassovojinformacii [Methods of working with the mass media]. Kiev: SVAROG, 2016.

Moiseiev, V. A. Pablikrileishnz [Public Relations]. Kyiv:Akademvydav, 2007 [inUkrainian].

Panteleichuk, I. V. Mistse ta rolzviazkiv z hromadskistiu u formuvanniimidzhuderzhavnykhinstytutsii [The place and role of public relations in shaping the image of public institutions].Teoriia ta praktykaderzhavnohoupravlinnia [Theory and practice of public administration], 2009, issue 4 (27), p. 1-7 [inUkrainian].

Papkova, N., and Kuz'mina, V. PR-podrazdelenie v gosudarstvennojorganizacii: struktura, osobennostifunkcionirovaniya, vzaimodejstvie s professional'nymi PR-agenstvami [PR-division in the state organization: structure, peculiarities of functioning, interaction with professional PR agencies]. Aсcessed September 18, 2019.http://sbiblio.com/biblio/archive/papkova_prvgosorg[in Russian].

Press Center of the Judiciary of Ukraine.Pres-sluzhbasudu: zdobutky ta vyklyky[Press service of the court: achievements and challenges]. Aсcessed September 18, 2019. https://court.gov.ua/press/news/614804 [inUkrainian].

Rybak, V. MediavidkrytistsudivUkrainy: rezultatyvseukrainskohoopytuvanniapratsivnykivsudivUkrainy [Media openness of the courts of Ukraine: the results of an all-Ukrainian survey of employees of the courts of Ukraine]. Kyiv:Vektorpravliudyny, 2017.Aсcessed September 18, 2019.http://oask.gov.ua/sites/default/files/Media_Justice_HRV_MF.pdf [in Ukrainian].

Shchebunyaev, A. PR-podrazdelenie v organahgosudarstvennogoupravleniya [PR-division in public administration]. PR-menedzher [PR-manager], 2012, No 4, p. 41-55 [in Russian].

State Judicial Administration of Ukraine. Pro zatverdzhenniaTypovoiposadovoiinstruktsiiholovnohospetsialistaizzabezpechenniazviazkiv z zasobamymasovoiinformatsii (pres-sekretaria) [On approval of the model official position of the chief specialist for media relations (spokesperson)]. Order No. 145 dated November 6, 2013.Aсcessed September 18, 2019.http://zakon.rada.gov.ua/rada/show/v0145750-13 [in Ukrainian].

State Judicial Administration of Ukraine. Pro zatverdzhenniatypovohopolozhennia pro aparatsudu [On Approval of Model Provisions on the Court Apparatus]. Order No. 131 dated February 8, 2019.Aсcessed September 18, 2019.http://zakon.rada.gov.ua/rada/show/v0145750-13 [in Ukrainian].

The Congress of Judges of Ukraine. Rishennia ХІ cherhovohozizdusuddivUkrainy [Decision XI of the extraordinary Congress of Judges of Ukraine], February 22, 2013. Aсcessed September 18, 2019.https://court.gov.ua/userfiles/rishXI.pdf [in Ukrainian].

The High Council of Justice of Ukraine.Polozhennia pro Pres-tsentrsudovoivlady [Regulations on the press center of the judiciary], decision dated August 8, 2017. No. 2384/0/15-17. Aсcessed September 18, 2019.http://www.vru.gov.ua/content/act/2384_08.08_.2017_.docx [in Ukrainian].

Vasyliaka, K. L., and Fortuna, T. Yu. Orhanizatsiinezabezpechenniarobotysudu: problemy ta napriamyvdoskonalenniaupravlinskoidiialnosti [Organizational support for the work of the court: problems and directions of improvement of management activity]. Visnykhospodarskohosudochynstva [Journal of Economic Judicial Proceedings], 2014, No 1, p. 164-168 [in Ukrainian].

Vieira, E.T.Jr, andGranthamb, S. Defining public relations roles in the U.S.A. using cluster analysis. Public Relations Review, 2014, 40 (1),p. 60-68. doi:10.1016/j.pubrev.2013.11.021[in English].




DOI: https://doi.org/10.13165/VPA-20-19-4-12

Refbacks

  • There are currently no refbacks.




"Public Policy and Administration" ISSN online 2029-2872 / ISSN print 1648-2603