Contemporary animation and the childhood

Tomas Butvilas, Alina Juozapaitytė


The paper presents a multidimensional aspect of the media culture, possible interaction with a child, and its influence on his/her moral attitudes. Along with a pilot study and its results, the study shows animation demography among Lithuanian children (aged 9-11). Also, this research reveals such children’s motives and emotional boundaries with one or another animation movie, its content, etc.
Based on the research that was organized in March 2007 with 100 primary school students in Vilnius it was observed that in most of the cases children chose such cartoons where there are lot of funny sayings, behavior, and friendly relationships. Boys’ and Girls’ results, compared, show that more than girls boys tend to watch cartoons for more than one hour. Thus it could follow that boys belong to a group which is more influenced by animation.This fact leads to a hypothesis that their moral attitudes are likelier to be affected – whether positively or negatively.
Results have also revealed that children choose cartoons based on their funny content, and that heroes of such animation movies are friendly, help each other, and fight against evil. Most of the respondents value a hero who is friendly, brave, and responsible for his/her actions.


media culture; child; contemporary animation

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"Social Work" ISSN online 2029-2775 / ISSN print 1648-4789