Psychological aspects of public relations

Rasa Pilkauskaitė Valickienė, Andrius Valickas


The article examines relations of the science of psychology and the practice of public relations. The main concepts of public relations as communication, interests, relations, conflicts, influence are interdisciplinary categories with prevailing psychological contents. Thus scientific psychological researches in the latter areas may provide invaluable support in carrying out effective activity of public relations and the knowledge based on the scientific psychological researches is the necessary condition of successful public relations activity. The purpose of the article is to discern and to discus the categories and areas of psychology, which are especially important in public relations.


public relations; psychology; communication; interests; relations; conflicts; influence

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"Social Work" ISSN online 2029-2775 / ISSN print 1648-4789