FEATURES OF MODERN IT MARKETING AND ITS PROSPECTS

Vyacheslav Voloshin, Viktoriya Gonchar, Oleksandr Kalinin, Pavlo Burak

Abstract


World IT marketing, despite its young age, is becoming increasingly preferred in the retail system. Network sales were previously known to the population of large cities as a way of bringing sales technologies closer to the consumer. When it is not the consumer who goes to the store, but the product comes to the consumer through an intermediary, a network seller, Internet information. Network trade around the world is actively developing. And with the advent of the Internet, it received a “second breath” in the form of online sales, online stores (IM), and others. Like network sales technologies, the Internet was initially used as a modern platform for innovative technologies in trade. In the positive, this means bringing goods closer to the customer (comparable to network technologies), simplifying the delivery of goods to the consumer, and expanding the assortment. The emergence of powerful IM, online warehouses, and the largest presentation sites has become a prerequisite for the development of this convenient form of trading.

Keywords


IT marketing; marketing; the country’s economy; blockchain; consumer; payments market stability

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