TARPTAUTINIŲ KONFERENCIJŲ ATGARSIAI
CONFERENCES IN SLOVAKIA AND CZECHIA
Professors and students of Economics and Finance
Management Faculty, Mykolas Romeris
University, participated in 17th International Scientific
Conference “Modern Approaches to Corporate
Management” (held on the occasion of the 55th anniversary
of the foundation of the Management Department
of Faculty of Chemical and Food Technology,
Slovak University of Technology in Bratislava,
together with Institute of Economics and Management
of Chemical and Food Industry, University of
Chemical Technology in Prague, 6th – 7th September,
2007, Bratislava). The main objective of the conference
was to discuss the opinions on the economics
and management of the companies after Slovakia
and Czechia have entered European Union. The
conference was concerned with the development
of methods for the elimination of negative impacts
of the global EU environment on business activity.
Thematic spheres of the conference held contemporary
problems of the development of firms aimed
at a great variety, beginning from the corporate management
after the entry EU, financial management
of the company, employment, to the financial-economic
analysis and company management control.
It also involved marketing and business, quality and
environmental management, logistics and production
management, coordination of the marketing and
logistic management of firms, development of the
small and medium-sized enterprising.
Prof. dr. Irena Mačerinskienė presented a paper
on “The Entrepreneurship Education Features
in Lithuanian Universities”, Ms. Giedrė Aleknavičiūtė
and Simona Survilaitė presented their analysis
on “Small and medium-sized business support in the
European Union” encompassing a number of problems
related to EU support.
On September 10–11, 2007, Mykolas Romeris
University’s representatives took part in an international
scientific conference “Customer Relationship
Management’ 07” (Pardubice, Czech Republic, organized
by the Department of Economy and Management
of Chemical and Food Industry Faculty
of Chemical Technology Pardubice University and
Department of Marketing Faculty of Business and
Economics Technical University of Liberec). The
Conference was focused on problematic usage of
Customer Relationship Management (CRM) marketing
strategy in corporate management as well as on
possible changes in corporate economy and management
related with CRM implementation in order
to improve corporate performance and efficiency.
The quintessential objective of the Conference was
to discuss scientific findings in the CRM area and
to evoke discussion about CRM problematic. There
were two papers presented from Mykolas
Romeris University in this international
conference. Prof. dr. Irena
Mačerinskienė and Ms. Živilė Savickaitė
introduced the paper „Trust role
in building an epistemic community
in the organization“, concerning on
the CRM problems. Also the research
results, focused in the paper “Evaluation
of customer relationship management”,
were proffered by students
Roma Bliutaitė and Rasa Aleknavičiūtė.
Coming to the end, the festive
international scientific conference on
the occasion of 15th anniversary of
the establishment of Faculty of Business and Management
of Brno University of Technology on September
13–14, 2007 in Brno, Czech Republic, was
participated in by Mykolas Romeris University’s
professors and students too. The focal points of this
conference were topical questions concerning the
development of companies with the focus on the
areas, beginning with research in economics and
company management, going along on education
and development of competencies in managerial
and economic disciplines, and finishing with
European Structural Funds’ projects. These questions
also were fulfilled with presentations by
Irena Mačerinskienė and Nikita Volkov in their
paper “Trading in the forex currency market
– practical approach”. Both previous and future
academic discussions were enriched with Irena
Mačerinskienė’s paper “Entrepreneurship education
substantiality in developing economy:
previous experience and future approaches” and
simultaneously generalized the topicality of the
conference.
Mykolo Romerio universiteto
Ekonomikos ir finansų valdymo fakulteto
Bankininkystės ir investicijų katedros
prof. dr. Irena Mačerinskienė